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A diversity driven design process works kind of like an accordion. We expand and examine many potential design solutions, evaluate and analyze them, then gather the information in order to create strong, sustainable designs. We join forces with users that have reduced physical, sensorial and/or cognitive functionalities to evaluate and create solutions together through workshops.
Phase 1 - Reseach
An inclusive design process starts, just like a traditional one, by doing research on the topic at hand. Here we consider your concerns as a company, the needs of the most important stakeholders but also the users with the greatest needs.
Phase 2 - Generating Ideas
We analyze the information collected and use it as the starting point for generating ideas.
When generating ideas it is important not to hold back. We will think up as many possible solutions to each individual need as we can, starting by writing down features that meet each separate one and then sketch ideas based on these features.
Phase 3 - Test Models
The ideas will be presented for evaluation to your company, other stakeholders as well as the users, in the most straightforward way possible. When it comes to packaging design the way to gain the most valuable feedback is through building test-models, possibly presented together with sketches that further explains our solutions.
The ideas are discussed, evaluated and further developed together with the users and other stakeholders. We then reflect on which solutions are superior based on the feedback we have received.
Phase 4 - Question Models
When the ideas have been analyzed and the different overall concepts begin to emerge, a number of questions arise; How tall? How wide? How many? What material? etcetera. In order to answer these questions, various new models are created. It is important that each question is answered with a separate set of models so that, when testing, we can know what the user responds to.
The question models are evaluated together with the consumers with the greatest needs and the other stakeholders. The result is then analyzed. Different combinations of partial solutions are identified.
Phase 5 - Design Proposals
It is good to produce at least three different design proposals for what the finished product could look like and its functions/features. The design proposals are evaluated together with the consumers with the greatest needs and the other stakeholders. Often features from different proposals are appreciated. We analyze why those particular ones are and how they can be combined.
Phase 6 - Final Design
At this stage, we will know what the final design will look like and how it will function. It will be evaluated one last time to make sure that no features have been lost at any point in the design process.
We have developed a workshop kit to give designers an idea of how it might feel to use products when dealing with reduced hand functionality or vision. It provides some insight into what it is like interacting with products and packaging when living with certain restrictions.
Our research shows that it can be difficult to imagine how complicated something really is for a person with any kind of reduced physical, cognitive or tactile functionality before having tried it yourself. The study also shows that the combination of involving users with reduced functionality as well as putting oneself in their situation creates the best conditions for designing easy-to-use products.
The workshop-kit includes gloves to simulate rheumatism and glasses that mimic different types of visual reductions. Also, audio files are provided for one to experience what living with ADHD and Tinnitus can be like.
© Lena Lorentzen Design AB