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Design Process

A diversity driven design process works kind of like an accordion. We expand and examine many potential design solutions, evaluate and analyze them, then gather the information in order to create strong, sustainable designs. We join forces with users that have reduced physical, sensorial and/or cognitive functionalities to evaluate and create solutions together through workshops.

Traditional Design Process

Diversity Driven Design Process

The colored area symbolizes the population. On the right side we have the largest group; the tolerant users. On the left side we have the users that put the strongest demands on the solution. In a traditional design process you often start from an existing product and try to improve it by studying tolerant users, consumers without special needs. To be more inclusive you might also use yourself as a reference point and think “it needs to work for someone that is bit weaker in strength" when making certain design decisions. The result is usually a marginal development, a re-design of an existing product.

The Diversity Driven Design process often leads to innovations. The key using peoples needs as the starting point for the process, instead of existing solutions. By identifying what task an existing solution tries to solve and involving the user groups that need the most assistance in order to perform that task, we can try to meet the needs that these groups have by evaluating sketches, models and prototypes regularly throughout the design process. Since the final design is adapted to the diversity of human needs, the relationship between the user and the product will be so stronger and last longer which minimizes "wear and tear" behavior. 


The Phases of the Design Process

Phase 1 - Reseach

An inclusive design process starts, just like a traditional one, by doing research on the topic at hand. Here we consider your concerns as a company, the needs of the most important stakeholders but also the users with the greatest needs.

Phase 2 - Generating Ideas

We analyze the information collected and use it as the starting point for generating ideas.

When generating ideas it is important not to hold back. We will think up as many possible solutions to each individual need as we can, starting by writing down features that meet each separate one and then sketch ideas based on these features.

Phase 3 - Test Models

The ideas will be presented for evaluation to your company, other stakeholders as well as the users, in the most straightforward way possible. When it comes to packaging design the way to gain the most valuable feedback is through building test-models, possibly presented together with sketches that further explains our solutions.

The ideas are discussed, evaluated and further developed together with the users and other stakeholders. We then reflect on which solutions are superior based on the feedback we have received.

Phase 4 - Question Models

When the ideas have been analyzed and the different overall concepts begin to emerge, a number of questions arise; How tall? How wide? How many? What material? etcetera. In order to answer these questions, various new models are created. It is important that each question is answered with a separate set of models so that, when testing, we can know what the user responds to.

The question models are evaluated together with the consumers with the greatest needs and the other stakeholders. The result is then analyzed. Different combinations of partial solutions are identified.

Phase 5 - Design Proposals

It is good to produce at least three different design proposals for what the finished product could look like and its functions/features. The design proposals are evaluated together with the consumers with the greatest needs and the other stakeholders. Often features from different proposals are appreciated. We analyze why those particular ones are and how they can be combined.

Phase 6 - Final Design

At this stage, we will know what the final design will look like and how it will function. It will be evaluated one last time to make sure that no features have been lost at any point in the design process.


Empathic Modelling

We have developed a workshop kit to give designers an idea of ​​how it might feel to use products when dealing with reduced hand functionality or vision. It provides some insight into what it is like interacting with products and packaging when living with certain restrictions.

Our research shows that it can be difficult to imagine how complicated something really is for a person with any kind of reduced physical, cognitive or tactile functionality before having tried it yourself. The study also shows that the combination of involving users with reduced functionality as well as putting oneself in their situation creates the best conditions for designing easy-to-use products.

The workshop-kit includes gloves to simulate rheumatism and glasses that mimic different types of visual reductions. Also, audio files are provided for one to experience what living with ADHD and Tinnitus can be like. 

Read more and buy your kit here!


Lorentzen Design AB

Homnanäset 215

828 91 Edsbyn